Key Account Management for FMCG Suppliers & Retailers

Key Account Management (KAM) is a series of programs aimed at providing strategic solutions and capacity building to FMCG (Fast Moving Consumer Goods) Indonesian and Indonesian-based MNC companies in both the Supplier and Retailer sectors in their multi-market and multi-channel activities involving general and modern trade.

KAM and Indonesia-specific approach is to:

1. Create consumer and shopper value to drive products and brands effectively
2. Deliver that value through channels and customers
3. Build the organisational capability to deliver that value and sustain it

KAM facilitators have solid background in the Indonesian retailing business in the particular areas of:

1. Strategic Category Management Skills
2. Channel Strategy Developoment
1. Selling Skills (Basic, Intermediate & Strategic)
2. Negotiation Skills (Basic & Intermediate)
3. Distributor Management
4. Foodstore / Horeca Management

Email or call any of our Marketing Consultants for more information.